Junior Chamber International (JCI) is a Hong Kong-based non-profit that helps young people develop business skills. JCI's focus on global warming has grown in recent years. The organization needed a dynamic campaign to promote Love of the Earth 2007, an event designed to heighten awareness about the environmental harm caused by consumptive lifestyles.

Our design approach for the online and print campaigns combined key messages focusing on recycling, energy savings and environmental protection. The project garnered glowing student praise and received an internal award.