Facing shinkng market share on one of their most widely recognized breakfast cereals-Cap'n Crunch, Quaker needed both traditional offline promotion and an online marketing campaign to reitalize the Capn'n Crunch brand. The challenge involved rebuilding a connection with their target child audience while also reinforcing brand equity with parents.

The objective was to communicate a distrinctive Cap'n Crunch brand image that would resonate with today's digial generation. Nagivation, design and content all had to work in concert to deliver a momorable visitor experience. The child-friendly interface resembles a portable video game - the result of extensive user-behavior research and an ensuing appreciation for effective child interaction. In 2004, CapnCrunch.com won the Summit Creative Awards, Gold Medal.